You don't always have to buy a brand new phone. You can sell it at a bazaar or online marketplace, give it to a friend's birthday or have it auctioned in an online auction. You can sell anything for the right price. In Lagos, Abuja or Kano. In all Nigeria. You can sell anything for the right price in online Auction, Lagos Bazaars in Lagos - with the necessary dose of luck If you do not necessarily require a guarantee and a used telephone will suffice, you can buy it in the bazaars very conveniently. Bazaars are usually stone shops, where the seller brings his old phone, the bazaar buys it from him and offers it to potential customers at a higher price. Cheap devices, such as telephones, do not use sales on commission, which means that the original owner receives the money immediately, not when the bazaar sells the telephone to someone else.When shopping, the advantage of bazaars is the possibility of a large selection of very cheap phones in one place. In any case, request the opportunity to test the phone to find out what condition it is in. Unfortunately, you will never find out everything from the evaluation of external features and from several test calls, and because you do not receive a guarantee, this method of sale may work out. A mobile phone from a bazaar can also be stolen or obtained in another less legal way (the seller may find it). You can usually recognize such a device by the fact that it does not have documentation, a travel charger, let alone any other accessories. We recommend that you do not buy such phones - there is little hope that mobile phones will stop stealing when there is a lack of demand, but by using such a phone you actually support the theft. At most briefly: + very low prices- no guarantee- poorer condition of phones due to wear Phone for advertisement - from hand to hand An older phone can also be bought from a friend or an advertisement. Today, advertising servers on the Internet are very popular. When someone sells a phone and does not find sales in their area, they place an ad on them. The buyer can choose the phone according to the desired brand, according to the price, according to the seller's residence.The last selection criterion is not so incomprehensible. Although a seller from the other end of the republic may look very solid, this does not mean that you will receive what you wanted in a cash on delivery package; you may encounter a lot of unpleasant surprises. Therefore, personal contact is better when buying a second-hand mobile phone. You can better estimate the condition of the phone and accessories, and you can tell from the seller's behavior if he really listed all the flies on the device. It must allow you to test your SIM card, call, send a text message ... Auctions, also on the Internet, are a slightly different way of selling. The seller sets a low price and those interested bid for it for a specified period of time. The winner is the one who offers the most. But it is better to buy a mobile phone from a friend. He will usually lend you a phone for a few days, so you are much more sure that what you are buying is really fine. A friend usually won't cheat on you either. The biggest sites where you can buy a mobile phone for advertising are Xmobil, Jarmark, PC Bazar. For auction sales, be sure to visit the Auction server. At most briefly: + very low prices- no guarantee- poorer condition of phones due to wear- possible limited functionality of the phone- when buying through an advertisement, the inability to test the phone before purchasing And what about the old phone But what if you have the exact opposite problem if you want to sell your old mobile phone as cheaply as possible?You can try the two channels described above - a bazaar or an advertisement. Of course, it's generally more convenient to post an ad on the web or in an advertising magazine, because you don't even have to get up from your chair. But here it can happen that only someone who lives hundreds of kilometers from you will show interest in a mobile phone. If you do not agree on a personal delivery, the only possible way to get the phone to the person in question is cash on delivery. However, it is clear that a potential buyer does not have to agree to cash on delivery, just as you would hesitate in his place for the reasons I have described above. In addition, there is a lot of competition on web advertising servers, and if you want to sell your phone, you have to set a really good price. Sale through a classic bazaar is less suitable, because another person enters between you and the buyer, who is of course interested in making a profit on the intermediate sale. The price at which you sell the phone will be reduced by it. However, the bazaar has an advantage in speed: you don't have to wait for someone to respond to your ad (sometimes you won't even see it) and you will receive the money right away. Probably the best way to sell your phone is to a friend. Here you have the great advantage that you can show off or rent a phone to try and you can better agree on the sale price. When an older cell phone fails to be sold, the last and often used way to get rid of it is to move it to another member of the household. The wife and children will definitely use the mobile phone. Are you buying a second-hand mobile phone? We will advise you on how to avoid problems The main motive for second-hand shopping is clear: savings. Compared to new pieces, you can easily save half the price, and if you are lucky, you may not even know on the phone that it is not new. As with the purchase of a used car, caution is needed here, as a bargain purchase can quickly turn into an expensive nightmare.Grand Bazaar: safer but more expensiveBasically, you have two options for where to buy a "used" phone. Technically, it is a person or company who makes a living from telephone stores or an individual who, on the contrary, does not make a living from sales. This division is very important to the parties to the warranty, but about that later. Translated into Human, you can choose an individual advertising somewhere on the Internet or a company (bazaar, pawn shop). At a pawn shop or bazaar, the shopper has a little more security: it is usually a larger selection, a guarantee of some quality, and most importantly, you are more likely to get justice in the event of a problem with your phone. Here, too, it is necessary to distinguish large companies such as Mobile Emergency or Aukro (although the service is only an intermediary, offers protection to both the seller and the buyer), or e-shops that can sell unpacked and subsequently returned goods, and on the other hand is small local "frc". Technically, from the customer's point of view, these are equal business partners with the same obligations, but in practice you can find huge differences. The logical disadvantage is the higher price of second-hand products, because the company must primarily earn on sales, but you as a customer can be more calm. From an individual at riskAn advertisement from an unknown individual on Facebook will probably be more attractive to many, just the price, but it is also much riskier. It is ideal to prepare: Insist on a personal meeting where you can see your phone. If the contract is not signed and the money is not handed over, you can still back down.Want an IMEI number in advance (IMEI numbers are two for dual SIM phones). You can check in advance with the Police of the Czech Republic that the phone is not in the database of stolen devices.Ask for a copy of the receipt, or the date, time and place of purchase. You can then find out from the seller whether the goods were not purchased at the ID number (only one-year warranty), whether they are not in installments (even with some arrears), etc.You can also send a pre-filled purchase contract, which the seller will complete with his data and possibly known phone defects. Download the sample contract here, for example.What to try on the phoneFirst of all, try the functionality of the phone itself and try to find the hidden defects that the seller told you. Their scope and description of what is in the contract must correspond. Don't underestimate the visual inspection and take your time. Find out the IMEI of the phone (either in Settings or on the dialer, enter * # 06 # and send as if you were calling) and check that it is the same number as the seller sent you in advance.Find out what's in the package, whether it's just the phone itself or even a box with accessories. Everything should be stated in the contract and the reality should correspond to that.Put a SIM in your phone and try to call: you will verify the functionality of the mobile part of the device and its possible blocking, but you will also try the microphone and the loudspeaker.In the AnTuT benchmark, test the display: the application can light up the display in several colors, so you can find a dead pixel, for example, but you can also try the touch layer.You will also use the AnTuTu benchmark in your phone for a performance test, it is not so much the final result, but rather the fact that you will get the phone in the short term for a load that it should be able to withstand without any problems.Also try a loud speaker that may be clogged.Also check the camera, try a macro photo and then focus at a distance. The same for videos. This will reveal, for example, the shift of the lens after a fall (half of the image is not sharp), or scratches on the lens, which can affect the photos.And last but not least, try charging the phone to see if the connector works and the battery doesn't last.The condition of the battery, which is almost untestable in field conditions, is very poorly verified, so rather expect its replacement. The price of a new battery varies from model to model, it is 300 to 800 CZK and add to that the possible work of a technician and also the fact that you will most likely lose water resistance. Warranty - watch out for thin iceAnd now I'm getting away from an area full of legal terms, where it's not entirely easy to find your way. At the same time, keep in mind that feeling right does not mean that the other party will lower your heels and comply with you. Only a court can decide, but in practice the question is whether you want to pay for a forensic expert, court costs and stress for a few months. Either count on it in advance and buy more safely in a reputable bazaar, or think if it is not better to retreat, write off a few thousand crowns and move on. In the case of the sale of goods, you can claim a warranty and be careful, it is also used goods (beware of exceptions, which are in the law, but this does not apply to phones) Techniques, however, is not the same warranty as when buying new goods. And here you need to divide your duties and rights according to who you buy the goods from. If it's a company (person) that makes a living selling second-hand phones, you have a slightly better chance of seeking justice. You return the goods, the company returns the money to you, the same mechanism applies here as for the purchase of new goods, ie with the proviso that the seller may reduce the amount returned by wear or damage to the goods. If you buy from an individual who is not living by selling phones, you do not have this option. Wherever you shop, the seller must inform you of the defects in the phone. These defects should be recorded in the contract or handover protocol, which is signed by both parties. So if you buy a phone that you know has a cracked back cover, you can't complain about it. Likewise, you cannot claim defects caused by normal wear and tear. This formulation is on thin ice on its own, and if your new phone peels off after five months, the question is whether or not it's normal wear and tear. And again, only a court and a forensic expert will give you the answer. For used goods, normal wear and tear is a bit easier, for a year-old phone, probably few will complain about abrasion in the corner. You can only claim the warranty for hidden defects that you did not know about (the seller may have concealed them), and you must also want to repair them immediately. In the case of used goods, the company can (but does not have to) reduce the warranty by half, here 12 months, but this is the minimum. For a period of one year, you can complain about hidden defects that you did not know about. However, large companies can approach the warranty for used goods even more favorably, large e-shops can provide a full 24-month warranty in terms of only unpacked goods, other times they will let you buy the warranty for another year, etc. Here you need to study the terms of the warranty properly, let you know what you can actually apply. A paradoxical situation arises for an individual who does not make a living from sales. If you sign a purchase contract where nothing is said about the warranty, it gives you a 24 month warranty for hidden defects that you did not know about and that do not correspond to normal use. But one thing is this theory and another is practice. When you buy a year-old phone, you technically have a two-year warranty on the above, but proving that this is not normal wear and tear and claiming a warranty is very difficult and few people do anything like this. The difference from buying from a company is that the seller can completely waive the warranty, either directly in the contract they sign or in an oral contract. In the final, a dialogue is enough: "The phone is two years old, so it's without guarantee". Buyers: "Sure, I get it." It clearly follows that the buyer must agree to the purchase without warranty. In practice, however, it is better to approach the game that a second-hand phone from a guy in a station wagon is simply without a guarantee, but it is cheaper than from a large bazaar. The warranty is not transferredYou should always claim the warranty from the person you are buying from. So watch out for the middleman who may be Aukro; the company then has nothing to do with the guarantee at all. But when you buy a phone from someone with a warranty card, it does not mean that you have the same warranty on the phone as the first owner had. The warranty is always valid between the seller and the buyer. But here we get to the gray zone, where things work despite the rules. If the name is not stated on the receipt, you can go through your complaint and nothing will happen at all. However, if the goods were paid for by card or by bank transfer, you have a problem. The seller will want to return the money to the original owner. A power of attorney from the original owner can then help. You may have the same problem if the name of the original owner is on the document, then they do not have to take the goods into your complaint at all, or they will not hand them over to you.
Have you decided to buy a new phone and don't know what to do with the old one? Whether it is functional or not, do not put it in the drawer. Why? Probably the most important reason is that you can quickly get cash for it, which is suitable, for example, for buying a new phone. And if you think you can ever use it again, take a look at other phones set aside forever and count how many times you've used them. There are several ways you can get rid of old cell phones. If you don't want money for them, you can donate them to various foundations for charitable purposes. If the financial assistance suits you, you can sell it through bazaars, redemption phones or a friend. How do you increase the value of a mobile phone when selling? If you are selling a phone as working, it should be 100-percent. Not only will you increase its value, but you will also avoid later complaints and claims. If your phone is down and you don't want to invest more in repairing it, you can sell it for parts. In addition to functionality, its visual condition is also important, which can largely decide on the final selling price. Therefore, if you want to get more for your phone, carefully clean it inside and out. 1) Radiant display and scratch-free bodyFirst, everyone notices the battered corners, scratches on the screen and the back cover of the smartphone. Therefore, if you want to ask for more for it, it should have a bright display and an scratched body. How to do it? First and foremost, remove the grease using a soft microfiber cloth and a very small amount of a special cleaner designed to clean touch screens. Remember that the mobile phone must not come into contact with liquid. This applies not only to water and steam, but also to cleaning agents. Therefore, always apply the cleaning solution to the cloth and not directly to the display. If fine scratches appear after cleaning the outside, consider the last investment in the old phone and replace its cover. This investment is not high, but it can significantly increase the value of the phone sold. To avoid this investment when selling another phone, use the protective cover on your new phone from day one. 2) The ports must also be cleanPorts on phones are usually clogged with dust and dirt from hands and face. To clean them, use a wooden toothpick to carefully remove the dust in the ports. Then take a cosmetic toothpick in your ears and clean it around the ports from which you pulled the accumulated dust. In the same way, you can clean all the joints in the external structure of the phone. 3) Battery environment and slot for SIM and micro SD cardThose interested in your used mobile phone will most likely see the phone from the inside, if it is possible to disassemble it, which of course is not the case with iPhones. Therefore, it will help if they see the mobile phone as clean as the outside after removing the back cover. Remove the battery and clean the area around the battery with a soft, dry microfiber cloth. Use a wooden toothpick or a soft clean brush to remove dust trapped in the corners of the flashlight compartment. However, pay attention to the fragile interior of the mobile phone and do not clean any other places under the back cover with a toothpick. If the SIM and Micro SD card are inserted into the back of the phone under the back cover, gently wipe the slots with a dry cloth. However, be sure not to use a toothpick or other hard object to clean them. This warning applies twice to the slots that are located on the side of the phone. Never clean the side slots for the SIM card with any sharp object that could damage their delicate mechanics. 4) Don't forget the memory and settings eitherDelete all personal photos, videos or contacts from the phone's memory. Also do not forget the installed applications and, if possible, return the phone to its original settings. There are several ways to return a used phone to a state as if it had just left the production line. Android owners can back up contacts and media files via Google Drive or a Micro SD card, which is easily transferred to the new device. After the backup, it is a good idea to reset the phone via Settings, Accounts and select Backup and Reset in the Backup Options. IPhone owners have data backup handled automatically via iCloud, which binds to the user, not the mobile phone. However, when resetting the settings, be very careful not to accidentally delete data from iCloud. First, log out of your iCloud account on your phone. Then go to Settings -> General -> Reset and select Delete data and settings. If you were still logged in to your iCloud account, you would not only delete data on iPhone, but also on iCloud. If you're preparing your phone for sale, think for a moment - which phone would you be willing to pay more for if you were a buyer? And that's exactly where you should get your phone.
Does Apple have one last chance? MacBook users want more for their money,Nigeria When Apple introduced the "new" MacBook Pro 13 a few days ago, few had a word in their language other than disappointment. The more optimistic of us expected a 14 ″ display to fit in the same body. The less optimistic then bet on at least something new, something that will simply please. In the end, however, virtually no one saw anything, and users would have to wait another year or so for Apple to bring something in the thirteen-inch diagonal that was really worth it. Nigeria, Lagos online marketplace Personally, I'm even stricter with MacBooks. I had my first MacBook Pro, I also had my first MacBook Pro in a unibody design, and looking back on it, it hasn't changed that much in fifteen years. Yes, it is no longer possible to remove the flashlight, I can no longer replace it myself and I will no longer replace the operating memory. The body is a bit smaller and lighter, the performance is higher, but perhaps it seems to me, with the exception of Touch ID and Touch Varu, as a long, fifteen-year-long evolution. I understand that for a person who will now come to his first MacBook, everything may seem incredibly perfect and revolutionary, but I've been looking at the same thing for a hell of a long time.Yes, you can tell me it's just a laptop and what I would expect, but I know exactly what I would expect. I would expect Apple! For me, in addition to the perfect interplay of software and hardware, which is no longer what it used to be, it also means a lot of small, sensational tweaks. Why on earth don't we have a Face ID in Macs yet? Why don't we have a better camera when we love FaceTime calls? Why can't I paint an Apple Pencil on the Touchpad to at least write a signature on a document? Why don't we have 4K displays and OLEDs? Unthinkable at Apple, standard elsewhereSounds like fairy tales to your dreams? So take a look at computers for the same price that Apple sells its MacBooks this year, and you'll see that most of it - except for Face ID and OLED displays - is a matter of course, and as a bonus you get basically 512GB or 1TB of flash memory. 16GB RAM is then the absolute basis and not an optional item for an additional fee. Plus, honestly, I haven't seen Windows in 15 years, but I think if I don't use it like crazy, then it will work quite reliably with the new machine and work just like macOS. I'm sorry to have to write these words, but honestly, I don't know what Apple should do with something innovative, something that will take my breath away and convince me to put my money into it. This is how I have a 12 ″ MacBook at home and, frankly, I see no reason to replace it. I hope that Apple will soon come out with something that will put a smile on our lips again and we will have a reason to go shopping and buy it, perhaps just because of a few tweaks that have always made me the magic of Apple for me personally!
The new Apple TV is just around the corner, offering great performance and large basic storage, Nigeria Although it's almost unbelievable, the latest generation of Apple TV made its premiere alongside the iPhone X in September 2017. So it's a relatively outdated product that would definitely deserve an update in the form of hardware improvements. And it seems that we will not wait long here.According to a recent statement by leaker Jon Prosser, Apple already has a new generation of Apple TV ready for sale, so all you have to do is de facto introduce it. As for its technical specifications, it should still support "only" 4K resolution, the performance will be taken care of by the A12X chipset used in 4th generation iPads and will arrive in 64 GB and 128 GB storage variants. According to the chipset and storage, it can be predicted in advance that Apple will target it primarily with players using Apple Arcade, as the TV will offer them huge storage (depending on the size of individual games) along with a processor that will give them a first-class gaming experience without any jams. . However, a certain disappointment for some users will be its design, which will not change again. As with the new iMacs and AirPods, Prosser unfortunately doesn't know exactly when the new Apple TV might arrive. However, when it is de facto ready for sale, it is very likely that the last days, at most weeks, separate us from its presentation. So if you've been grinding your teeth on the new Apple TV lately, we recommend waiting a while longer.
Instagram is preparing another interesting improvement to its application, Nigeria Facebook is quite fond of experimenting and often ventures into new, uncharted territories, which would help it by leaps and bounds to compete and strengthen its market position. In just the last few months, the company has come up with a plethora of new features, some of which have been quite controversial. An exception is not Instagram, which officially falls under the baton of this media giant and is more and more connected with its older sibling. This time, the platform could see incognito mode, at least judging by reverse engineer Jane Manchun Wong. If you are actively using Instagram, you have certainly not missed the fact that the platform has undergone a number of remarkable improvements over the last few months, which have brought both its pros and cons. This time, however, the incognito mode also came up, which fans and users have been calling for for a long time, and it is definitely a welcome step. Reverse engineer Jane Manchun Won, who is relatively well known for her discoveries in the technological world, dug up the details of the upcoming tweak from the source code. Just this week, Jane managed to find out more detailed information about the possibility of hiding individual stories from specific people, and now she has come out with another catch. Incognito mode gives you complete security during chat, and like Google Chrome, Instagram has chosen a native black background and the ability to let messages disappear. The technology giant decided not to deny and admitted that it is actively working on the function and trying to integrate it into the normal functioning of the platform. However, testing will take some time and development is still in its infancy, so we can expect to see incognito mode in the coming months. However, it is definitely a welcome step that will ensure complete anonymity and, above all, security, which in the case of Facebook, and therefore Instagram, has so far been relatively insufficient. We'll see how external testing works in the end, but we wouldn't bet too much on an early update.
If you are thinking of setting up internet shop in Nigeria, Lagos, the basis of your success may be the first step - a suitable choice of the range of goods you want to offer. This choice can be what decides the success of your business plan. In some areas the offer is already somewhat crowded and the competition may be too great. Internet business also has its rules, Lagos If you have decided how to focus your e-shop, you can take the next step - not so business-interesting, but necessary administration. To run an e-shop, it is necessary to meet certain conditions.It is necessary to obtain the appropriate trade license. For most goods, this is a free trade, where it is necessary to meet the so-called general conditions for running a trade in order to obtain authorization. If you haven't done business yet, go and register with the tax office, social security administration and health insurance company.As an entrepreneur who communicates with his customers mainly electronically, you will have access to a number of their personal data - names, postal addresses, telephone numbers and e-mail addresses. You will certainly process this data in various ways, because it is not only necessary to process the order, but also to issue a tax document for the purchase made, or to send previous customers a message about the news in the offer. You will therefore become a controller of personal data, and therefore register with the Office for Personal Data Protection before starting your own activities. Although this registration may seem like a formality at first glance, you should take care to properly protect customers' personal information from misuse. How to start trading on the Internet, Nigeria Choose a name and place: If you are thinking about what and you know who you want to sell to, the question arises where. That is, on which domain you will set up an e-shop. Start with your own name, for example. The basic criterion for choosing a domain should be an apt, well-remembered and unique name (domain name = domain). With your own domain, you also get certain benefits, such as a professional image and credibility, better searchability in search engines or your own e-mail. Also think of the domain suffix. Nigerians are relatively conservative in this respect and prefer websites with .com extension.Choose a technical solutionYou should continue by choosing the technical solution on which the business will work. Nowadays, there are 3 options and choosing the ideal one may not always be easy. 1) Open SourceThe freely distributable solution will provide you with free self-inspection of the e-shop. The advantage of open source is relatively easy installation and the speed with which you can start selling. But if you are unfamiliar with programming, coding and other necessary technical skills, even with this originally cheap solution, additional financial costs can jump to higher amounts (for example, for technical support, graphics, etc.).Examples of Open Source solutions: Joomla, Drupal, Magento. 2) Lease / purchase of a commercial solution or find free solutionRental of a ready-made solution may not cover all your needs and the possibilities of individual adjustments are smaller, but they are usually sufficient for the operation of an e-shop. Choosing the right supplier for a commercial solution can be more difficult because there are dozens of different companies of different qualities on the market. Most rental companies have their own technical support, graphics and programmers who can help you if needed.Examples of ready-made solutions: m9ja.com - market9ja - free shop creation 3) Tailor-made solutionsA tailor-made e-shop is usually suitable mainly for large stores. The system can do exactly what you need, but at the same time it does not contain unnecessary functions. For a high purchase price, you can have an e-shop according to your own ideas, with all your dream functions, differentiation from the competition and professional support.The choice of technical solution may have more parameters, but the most common criterion is the price and requirements for the basic functions of the e-shop. Starting a business is just the beginning, Lagos After solving the technical side of the e-shop, your store is ready for the first customers. But they will not come alone. In order for your e-shop to be visible, it is good to register it in product comparators. Registration at these places is suitable both for the visibility of the e-shop itself and for gaining new customers. There are potential customers with a high motivation to buy. After registering the e-shop on comparison servers, it is advisable to consider paid advertising - PPC (Pay-Per-Click), where the advertiser pays only for the actual action of the user, ie a visit to the website. Of course, free advertising is also possible on comparators, but it is usually less successful than paid advertising. You can also help traffic with search engine optimization, better known as SEO or SEO optimization. With the right combination of relatively complicated activities, you can achieve a better placement of links to your website in search engines, which allows you to get more traffic and potential customers.Another method to be seen is social networks. Social networks are not just a place for personal matters, but on the contrary they have become an interesting space for companies as well. Think carefully about the content you want to communicate here first. People go to social networks mostly for fun, so share content in a friendly and fun way - encourage discussions, involve fans in contests or make creative contributions. With the right communication on these networks, you can get loyal fans who will continue to recommend your e-shop if they are satisfied. Don't forget to include a link on your website to social networks where customers can find you, such as Facebook, Twitter, Google+, Instagram, Pinterest or YouTube.
How to sell online? Before, during and after your first sale, I explain step by step the crucial steps to follow to make your project a success.Here we are again gathered to discuss online sales (or not) and more specifically, how to make the first sale of a product or service. Here's how the article will look: Your first sale is just the start of a great adventure1st step to sell online: Create a website2nd step: a compatible site on mobile3rd step: create a first landing pageStep 4: Advertising5th step: social networks6th step to sell online: contact existing audiencesThe good old wayThe importance of customer relationships to sell more!The relationship between marketing and salesDetermine your target audience to make more salesYour product or service must help, respond to a need and / or solve a problemShow the soul of your businessThink like your customersRespond to your customersCreate a blog on your siteFor those who do not make online salesConclusionBefore we get into the big explanations, I’ll give you an example to try to get a clearer picture. Scenario 1 Imagine Agathe. She lives in Canada and is a huge fan of doggies. She just created heated dog shoes for the winter. Well yes, because in Canada it curdles and it doesn't pretend. After testing the shoes on her two darling dogs, she is confident about her product and thinks it will be a hit. But will the shoes sell? Do people really need to put heated shoes on their dogs? That's the 1 million question. In order for your products and services to sell, they need to answer two very simple questions: Do people need it?Are you responding to a problem?Your first sale is just the start of a great adventure Making your first sale seems to be the end goal of starting your business, but on the contrary, it's just the beginning. Your first sale does not only mean a return of money, it is also the best way to advertise your brand. It's also an opportunity to find out how your target audience responds to your product. Now is the time to get feedback on your products and services. The information obtained after your first sales and therefore the adjustments you will make can help you determine the success of your business. It is therefore essential before embarking on a project to know the value of your products or services, that is to say the reason why people will buy from you. When thinking about the value of your products and services, focus not only on your product and its features, but also on how they help people, that is, your products and services need to solve a problem with cardboard. You also have to look at the competition and offer something extra or something different to stand out. But that, we explain it to you in more detail in our ebook 10 crucial steps before starting your business "in free download which you can obtain by clicking on the button below. ? This is an asset that explains step by step the essential methods before embarking on setting up a business and avoid mistakes! A clear message = more chance of making sales The value of your brand must be immediately understood by your audience. At first glance, your target audience should clearly distinguish the advantages of your product or service over your competitors. And this value, you will convey it in all your messages. If you do not know what value to convey, I explain everything in the second part of this article. 1st step to sell online: Create a website To sell online or not, you're going to need a website to showcase your products and services and where you can clearly explain what your business is about. You should know that your site will be the first impression of your business for many potential customers. It must therefore reflect at most your brand. Imagine a restaurant front with holes in the wall and weeds growing in the cracks, it doesn't make you want to come in and sit there, right? Well your website is the same, it's your virtual storefront and it must be nickel chrome. If you don't have a website yet, I advise you to create a WordPress site and install the WooCommerce plugin. 2nd step: a compatible site on mobileYou absolutely must have a mobile-optimized site. According to the annual assessment of the Federation of e-commerce and distance selling (Fevad):So if your site is not mobile compatible, you will lose a big slice of the pie. Speaking of SEO, Jean-Rémi explains what he will change for SEO in 2018. 3rd step: create a first landing page A landing page is translated into French as “landing page”. It is a page with objective essential to a marketing campaign. You have several kinds of landing page, the landing page for sale, the landing page for enlarging your emailing list, etc. Think about the thing your target audience is most interested in, the questions they ask and the answers you can give them, while offering them relevant call-to-action. But that is explained to you in more depth in our article How to create a landing page that works. Step 4: Advertising After launching your site, you can start broadcasting advertising. When it comes to choosing paid advertising, you're spoiled for choice. Just look around, you will only see that, advertising, advertising and more advertising. Paid advertising is by far the most effective way to generate targeted traffic quickly. Google AdWords AdsThe must-have of paid advertising is none other than Google AdWords. As the name suggests, Google AdWords is owned by Google and Google has 3.3 billion queries made every day (100 billion per month). Stat source: Business Insider. When someone wants to learn about something, it's directly Google Reflex. For beginners, Google AdWords can impress. But do not worry, I explain the basics in our article "Create a blog to make sales and get emails". Facebook advertising Facebook has more than 33 million monthly active users and is one of the largest social networks in the world. Facebook advertising helps target user interests. For example if Jean-Michel liked all the pages related to ASM-Rugby and you sell ASM-Rugby goodies, Jean-Mi will be a good target for your advertising campaign. With Facebook advertising, you can reach a large audience based on their age, gender, job, geographic location, and interests. Instagram advertisingI recommend Instagram advertising for entrepreneurs working in fashion, fitness, food or cooking who want to sell to millennials (people born from 1980 to 2000). Instagram is a social network based on visuals. So you need to have photos of professional and enticing products. 5th step: social networks I told you about paid advertising on social networks, but they also allow you to advertise for free One free way to generate leads and make sales is to stay in constant touch with your personal and professional networks on social media. Look on which social networks your audience is most active and stay focused on these social networks. Yes, because it is extremely important to choose the right social networks for your business and not to waste precious time! Also check which social media platforms companies similar to yours are active on and where they are not. Learn from their success, but also note where they are absent and take this opportunity to make room for yourself. 6th step to sell online: contact existing audiences Comparison sitesYou can sign up to have your products appear on comparison sites like Google Shopping and NexTag, which are places where your target audience might find offers on your products. BloggersIf you want your products or services to appear on popular websites or magazines in your industry, you can send free samples or free trial offers to bloggers so they can write reviews. Good news for you, bloggers are always looking for new content and new stories to tell. Like everyone, they love being given enough to write without forcing too much. So help them, by offering them a subject: your products and services. Important: in order for a person to write a post about what you offer, your products or services must be something innovative and out of the ordinary. For example, a super sausage guillotine that hit the headlines in 2016. InfluencersYou can also contact influencers: content creators with large audiences. Influencers are a good way to access existing databases of followers to drive traffic to your online store. There are platforms that facilitate contact between brands and influencers. Here are a few : LinkJuice (the easiest to use and the best design)IfluenzBrandyoulikeReech Presence on online forums and Facebook groupsAnother tactic is to participate in online forums related to your industry and to participate in topics relevant to your target audience. Don't forget to also include links to your e-commerce site in your posts if the rules allow it. The good old wayThe good old way is to communicate the old-fashioned way, that is, to pick up prospects yourself. For example if you sell unusual accessories for dogs, you can go directly to the owners of dogs who walk their doggies in the park next to you. You can also travel and attend trade shows where other people from your sector will be present. The importance of customer relationships to sell more!We saw in the first part of this article several ways to sell more, but the biggest point remains and will remain the customer relationship. When you start making sales, it means you have buyers and therefore customers. And a satisfied customer is better than 10 trade shows. In the rest of this blog post, I'm going to teach you the importance of a sales strategy for your business and how to put one in place. But first, let's take an example to picture it all. Scenario 2 Imagine Maxime who has just started creating patterned mittens (don't laugh, is it very fashionable?). While things are going pretty well for him, another brand of mittens arrives to compete with him. Maxime begins to hire salespeople and starts an advertising campaign. The sellers promote the products by telling the public that the mittens are of very good quality and that you will not find cheaper elsewhere. Maxime’s competitor tells people that local artisans knit the company's mittens by hand. In addition, he regularly creates Facebook lives where he answers users' questions live and he regularly sends newsletters containing the latest fashion trends. Why is the competitor ahead of Maxime? Simply because Maxime should have a plan on how he would like to promote his mittens. And he probably should have hired salespeople who know how to present products better, that is to say know the history of the product and talk about it enthusiastically. The relationship between marketing and salesBefore, a marketing group was made up of two separate entities with different responsibilities. Marketing managed branding and advertising. He made sure people knew about the company's products or services and gave basic information about their benefits. It attracted prospects, or if you prefer: potential customers. The sales presented the commercial products or services to these prospects and presented them more precisely the product to make them want to buy right now. Nowadays, marketing and sales go together and are inseparable. This means that marketers need to know how to foster customer relationships, as sellers and sellers need to understand the publicity that the marketers have created. This is why a sales strategy is so important. It’s a bit like a guide to how you will sell and market your products and services. Without it, you will go from all sides and your employees (and yourself) will not have a clear vision of the message to convey to attract the right audience. Determine your target audience to make more salesIt is difficult to find a sales strategy if you do not know your target audience well. That means it's time for you to determine your target audience. Beyond their age, gender, income and where they live, you have to get to know their interests and hobbies. You are going to have to conduct your little Detective Conan investigation! Are they more present on social networks in particular? Online forums?Do they frequent blogs and websites that you should advertise on?What are they looking for online? What magazines and newspapers do they read?Do they follow influencers?Once you know your target audience, it's time to understand the experience they have when searching for products and services like yours. We explain in more detail how to determine its target audience in our ebook "Create your business, the first steps before getting started"
Lagos, one of the most dynamic cities in the world, sinks into the waters Lagos, the city of “lakes” in West Africa, is under the constant threat of coastal erosion, aggravated by the need for more and more space to house its 20 million inhabitants, and sand for build hundreds of thousands of buildings. Looking for a good shopping in Lagos? Ask the people they can tell you the best markets and shops in Lagos. As a result of global warming, the waters continue their irreversible rise. The Atlantic Ocean is advancing on the west coast of the African continent by 1 to 4 meters per year, according to a World Bank report (WB, March 2019), destroying everything in its path. With a considerable cost for the economy of the countries concerned, underlines the WB. For Côte d'Ivoire alone - one of the only countries subject to a detailed study on this subject in the region - the degradation of the coastline cost “almost 2 billion dollars in 2017, the equivalent of 4 , 9% of its GDP ”. Across Nigeria, the economic giant of West Africa, the losses can only be much greater. Billionaire private investors with strong political backing therefore decided, in 2007, to build the “Great Wall” of Lagos: an 8.5-kilometer dyke made of some 100,000 concrete blocks and “built to last 1,000 years Was designed to protect Victoria Island, the upscale and financial heart of the country. "In 2005, the coast around Victoria Island was facing imminent danger," said the developers of the project on the official website. "The coastal road had disappeared under the pressure of the water [...], increasing the flooding. Many buildings had been abandoned ”, can be read on this site. "Today, Lagos is already seeing the benefits of the Great Wall. The formerly flooded roads are now passable and the abandoned properties have been reinvested, "rejoice the developers, who see" in this deflector wall "," a great pride for Nigeria ". Afro-futuristic But they did not stop there. Between the wall and the coast, on more than 6.5 km², developers have re-silted the ocean with more than 100 million tonnes of sand dredged from the seabed to found Eko Atlantic, the “Afro-futuristic” district of where they will rise, they promise, the tallest skyscrapers on the continent. When oil was still over $ 100 a barrel and corruption and money laundering still dictated Nigeria’s economy, it was easy to dream of the "Dubai of Africa". But today, Africa’s largest economy is slowly recovering from the terrible recession of 2016-17 and Eko Atlantic is idling. Worse, the Lagossians are beginning to feel the devastating effects of the project on the coastline of the surrounding communities. Researchers and residents of the downstream districts of Eko Atlantic say the seawall has only pushed the wrath of the ocean elsewhere and exacerbated the problem in other areas. "Before Eko, we had nature, palm trees and coconut palms", tells AFP Wasiu Elegushi, historic owner of the land of Alpha Beach, a district of the small middle class, about 12 km east of the construction project. The Alpha Beach road that ran along the coast has disappeared under the breaking ocean waves. "The landowners are afraid to build anything here," says Bobby Isowshe, a beach vendor. They are afraid of water. " Formerly a resort for the middle class of Lagos, the beautiful apartments with sea views built in Alpha Beach a little over ten years ago were taken over by the squatters. A large abandoned house is now almost swallowed up by the sand dunes. "The water started to rise, rise [...]. Everything was taken away, "laments Mr. Elegushi, who says that" it all started when they launched Eko Atlantic ". Megalopolis, megaproblems "The consequences of the wall on the tides were obvious to anyone with any interest in this phenomenon," said Tunji Adejumo, professor of urban architecture and the environment at the University of Lagos. "This shows that the promoters had no consideration" for the rest of the coast, denounces this specialist. Eko Atlantic did not follow up on AFP questions. But the problems raised by the construction of the Great Wall and by the “Afro-futuristic” neighborhood project are emblematic of a much larger phenomenon: the whole of Lagos, a megalopolis built around a lagoon, is sinking into water. The wealthy developers of Eko Atlantic have only copied the techniques used for decades to nibble space on the waters of the lagoon, in order to house more than 20 million inhabitants - no one knows the exact size of Lagos, the sprawling megalopolis. The economic heart of Nigeria, Lagos is one of the most dynamic and populous cities in the world. But housing and building land are lacking to house the hundreds of thousands of new arrivals in the "capital of resourcefulness". Marine cracks and craters Shoveled sand by shoveled sand, millions of tonnes of sand were dredged from the water to make concrete and expand the surface of the megalopolis. The city is advancing on the water, meter by meter, defying the elements. But around Lagos, the seabed is cracked by as many craters as there are in the Moon. A confidential study by the local government, which the AFP was able to consult, reveals that the seabed is pierced with holes up to 7 or 8 meters deep, 25 meters from the coast. The currents rush in, gain power and attack the coast. And Lagos, built at sea level, falters. Each rainy season, floods invade Lekki more and more each year: a trendy district built on rehabilitated swamps in the 1990s. Year after year, it sinks a little deeper into the waters. Chef Ede Dafinone, president of the Nigerian Conservation Foundation (NCF) called on the authorities to react last July. "Several communities have already been washed away by the waters," warned the environmentalist. If nothing is done, Lagos will be submerged by 2050. Lagos, a fiftieth African metropolis The economic capital of Nigeria, Lagos, with its 20 million inhabitants, is also a laboratory for modern town planning. A destiny built in barely 50 years. On May 27, 1967, just 50 years ago, Nigeria, a British colony since 1914, became a federal state. Lagos, which comes from Portuguese (and can be translated as lakes), made up of a group of islands in the lagoon of the Gulf of Benin discovered by the Portuguese in the 15th century, is its capital. Steeped in history, the city has maintained its status as a center of civilization in Nigeria, populated as it is by the Yoruba, even after Abuja was transformed into the federal capital. At that time, the "city of lakes" was a quiet capital, on the edge of a large green lagoon, where a million people lived. From this colonial era, however, there remains a very clear division between the “Lagos of the poor” and the “Lagos of the rich”, materialized by the Mainland and the islands. Capital of historic architecture Today, it is only when the thick layer of humidity and pollution dissipates that Lagos reveals its immensity: from the air, the megalopolis of some 20 million inhabitants spreads out to infinity. Nothing, not even the Atlantic Ocean, can stop its exponential growth. iBroad Street is located in Lagos Island. Before and after. © DR As evidenced by Broad Street, the nerve center of the capital. At the time, Broad Street was just a place where local families lived, but in recent years the main street has turned into a business center and is home to the headquarters of major financial corporations. Sign of this galloping demographic growth, the exodus which knows the rest of the country. We run to come and try our luck in the economic capital of West Africa, which has become a megalopolis of all possibilities. Fifty years later, estimates vary between 17 and 22 million inhabitants. Lagos is the tenth largest city in the world. "Each year, the equivalent of twice the metropolis of Toulouse arrives in Lagos," explains Guillaume Josse, quoted by AFP, geographer for the Groupe Huit, a research firm specializing in developing cities. But it was not until 1997 that Lagos existed on an architectural level. Lagos, between traffic jams and unsanitary conditions, a caricature? “All African cities face the same problems: violent urbanization, land management, pollution ... But Lagos is a caricature. Its challenges are so immense that they seem insurmountable, ”he continues. The island of Lagos for example, an old fishing village, now a metropolis made up of numerous infrastructures, skyscrapers and modern markets. Lagos is one of the largest cities in the world without a metro system. Most people get around in yellow minibuses, called Danfos, in private cars, or in the back of motorcycle taxis called Okadas. Results: many Lagosians lose several hours every day in traffic jams. One estimate even claims that a motorist loses five years of his life in traffic. Little space therefore for cycling, despite the growing number of users who use this means to circulate in the city. The municipal authorities have spoken since 2013 of cycle paths, but they have never been built.Lagos is not done with the slums The housing issue remains a huge challenge, with a shortage of around 16 million housing units in a country of 180 million inhabitants, according to the Nigerian Federal Mortgage Bank. Lagos is also poor neighborhoods, like Yaba, but above all, Makoko. A city on stilts in the city. The slum has been nicknamed "the Venice of Africa" and yet it is largely built of sheet metal roofs and tarpaulin, immersed in a halo of opaque smoke a mixture of wood fires and pollution generated by generators . Victoria Island, Lekki, Eko Atlantic: these new neighborhoods for the wealthy Barely fifteen years ago, Lekki was nothing more than a vast swamp infested with mosquitoes. Today, it is absorbing galloping urbanization, one of the fastest in the world. An architectural consulting firm estimates that 72,000 inhabitants, almost all of the upper class, arrive each year on this wet inlet. But the Lagosians show an ingenuity to any test to compensate for the failings of a State often absent, in particular during the two decades of military dictatorship (1975-1999). More building land? The wealthiest build dykes, dry up swamps or silt up the ocean to build the "Dubai of Africa". The poorest are building plots of land on the lagoon with tons of waste mixed with sand. In the past five years, the economy has improved, government has become more stable, security has improved. And new neighborhoods are emerging. This is the case with Eko-Atlantic, the largest real estate project underway on the African continent. This project addresses the second challenge that Lagos faces - one is urbanization and the other is climate change. Ultimately, the artificial island will extend over 10 km2 and will welcome nearly 500,000 residents and 300,000 daily visitors. The construction began in 2008. Today, in the middle of the sand, the first two buildings emerge and appear roads, bridges, lampposts, and even just planted mini-palm trees.
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